Make Money in the Health & Fitness Industry
Did you know that the Health & Fitness Industry is one of the largest producers of revenue online and off? From potions, to lotions, to pills and fitness equipment, it seems everywhere you look the focus is on health, beauty and fitness.
If you are a health and fitness professional, this news can be good AND bad. The good news is that there is plenty of money within the industry for everyone to take their share. The unfortunate side is that everyone is taking their share and some are getting more of the profits than others. As a health and fitness professional, it is imperative that you stand out in the crowd.
In hopes of cornering your piece of the market, you’ve posted your business card on gym bulletin boards, you’ve hounded all your friends, and you can’t go anywhere without mentioning your skills and services. That’s a great start, but soon you find yourself with expended resources and you’re telling the same people (friends and family) about your service and you are not really extending your reach.
So, what next? What makes some health and fitness professionals successful doing what they love while others spend all their time doing what they hate (trying desperately to market one’s self).
Exposure is the key to success in just about any industry, but in an industry as lucrative and flooded with opportunities and opportunists, it is extremely important to get more exposure than your competition.
In hopes of getting more exposure, you’ve posted your business card on gym bulletin boards, you’ve hounded all your friends, and you can’t go anywhere without mentioning your skills and services. That’s a great start, but soon you find yourself with expended resources and you’re telling the same people (friends and family) about your services and you are not really extending your reach.
The cyclic nature of marketing can be overwhelming. Think of a tornado’s vortex. If you are close to the bottom of the funnel, your “circles or cycles” are much shorter, too fast to keep up with, and you end up doing more damage than good.
If you are at the top of the tornado’s vortex your cycle is much longer, smoother and easier to manage. Best of all, you reap all the rewards of those doing all the damaging work at the bottom, as houses and cars and everything else comes easily your way.
So how do you move UP the vortex and reap all the rewards of those doing all the work?
Many of the biggest players in the industry do this through strong marketing campaigns and costly marketing. Vying for the same ad space as the bigger industry leader is futile as their pockets are much bigger and can ALWAYS spend more than you can for exposure. In fact, the more you spend competing with the bigger fish, the more they appreciate your efforts, because you are acting like the bottom of the vortex… doing damage to your own checkbook and overall business model, while the industry giants at the top scoop up all the potential clients you excited.
While spending money on advertising is one of the best things you can do for your business, many small business owners do not have the cash flow to continually market their products or services. So, you end up spending a few hundred or a few thousand on a short lived marketing campaigns that leave you discouraged and broke. As soon as your marketing starts to work for you, you run out of cash to continue the efforts. What a bummer!
Again, you are getting the crowd (customers and clients) buzzing and interested in your product or service. But just when they are ready to purchase, they look for your ad in the most recent newspaper or periodical and you are no longer there. Your ad expired and you don’t have the cash to renew, even if clients are interested and waiting to purchase from you.